How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works
Private Equity Data Guy · 2025-08-15 · 48 min
Episode notes
How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works Transformed With Data Episode 13:How to Scale Trust in the Age of AI: Data-Driven Marketing That Actually Works On this episode of Transformed with Data, Graeme Crawford talks with Lauren Gibson, marketing professional and strategic brand consultant, about why traditional marketing metrics might be destroying the trust brands need to survive. Lauren shares how she's generated over 41,000 leads by scaling authentic relationship moments through her Connections newsletter and networking events. They discuss why only 22% of brands measure trust at board level despite those who do achieve three times stronger profits, how AI should enhance rather than replace human connections, and why Gen Z's approach to data privacy reveals what really drives business in an age of artificial intelligence.
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