Ep 98: Is Social Media Marketing Worth Your Time? with Emma Tessler of Ninety Five Media

Episode notes

Ever wondered if social media is actually making a difference in your business, or if it’s just another time suck? In today’s episode of On The Up & Up , we answer this question with Emma Tessler, founder of Ninety-Five Media. Emma’s been in the social media game since back when Instagram was all filtered food pics and sepia sunsets (we’ve come so far!). She’s seen firsthand how social has evolved from an afterthought to a make-or-break marketing tool, and she’s here to spill all the tea. If you’re a small business owner feeling overwhelmed by the ever-changing social media landscape, this episode is your guide. We cover: How social media influences 74% of buyers’ decisions (yep, that many!), making it a key player in your business’s success. What she thinks about the advice floating around saying, “You can totally scale your business without social media.” (Spoiler alert: She has thoughts ). How to build a seamless brand experience on social media while still keeping it personal and relatable. The evolution of social media marketing and how it’s changing the way small businesses create content in 2024.