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Online Business for Teachers

45: What I Learned After My TPT Sales Flatlined: Funnels, Traffic, and Facebook Ads

Online Business for Teachers · 2026-03-04 · 11 min

Episode notes

What I Learned After My TPT Sales Flatlined: Funnels, Traffic, and Facebook Ads If you’ve ever looked at your TPT dashboard and wondered, “Why are my sales suddenly… not moving?” this episode is for you. For months, I blamed everything for my plateau: the algorithm, SEO, the saturated market, AI, promoting my membership, even the season. But the real reason my sales flatlined? It wasn’t any of those things. It was something much simpler and something I didn’t even notice until I sat down and compared my numbers. In this episode, I walk you through the exact moment I realized what changed, the product line that suddenly tanked, and how turning off one small part of my funnel impacted my entire business. I’m sharing what I found inside my TPT analytics, what happened when I stopped running Facebook ads, and why traffic matters way more than we think it does. If you’re in a season where things feel slow, or you’re not sure why certain product lines aren’t performing anymore, this episode will help you look at your data in a totally different way.

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