38: Social Media for Teacher Sellers: What to Post, How Often, and What Actually Works

Episode notes

Social media can feel overwhelming, especially when you’re juggling teaching, life, and a growing TPT business. Do you really need to be on Instagram? Does marketing actually work? And how do you promote your resources without living on your phone? In today’s episode, I’m joined by Ashley Mickelson, a longtime teacher seller and self-described accidental entrepreneur . Ashley shares what she’s learned over nearly a decade of selling on TPT, building relationships online, and using simple marketing systems that don’t lead to burnout. We talk honestly about social media, automation tools like ManyChat, and why relationships (not hacks), are what truly grow a sustainable teacher business. If you’ve ever felt stuck between wanting more visibility and wanting more peace, this conversation will meet you right where you are.

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