Advertising and Tech

Episode notes

Advertising is fundamental part of business and it's one that has been buffeted by the impacts of technology in both the path to markets and the management of its delivery. Creating a brand reputation and influencing consumers is the core function and analyst Natalie Colakides and Ian Whittaker, managing director of Liberty Sky Advisors, join host Eric Hanselman to discuss the nuances of advertising and technology's evolution around it. Shifts in media have had a profound effect - the reach of linear television media has decreased significantly, while digital advertising options have expanded. Businesses are looking to blend linear and streaming advertising, but it can be complex to make an effective distinction. There is significant global variation in media consumption and advertising potential. While the UK was the first market where digital spending overtook traditional, the European market is diverging from patterns in the U.S.. Many businesses are looking to AdTech to make the process more efficient, but there are limits its capabilities.

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