The Power of Audience Narratives – Francesco D’Orazio – Pulsar

Episode notes

Francesco D’Orazio , founder of audience intelligence platform Pulsar , joins the latest episode of Marketing B2B Tech to share his journey from studying the internet's impact on society to founding Pulsar, a company that helps brands understand how people engage online. He dives into the challenges of navigating the fragmented media landscape and how AI has become a crucial tool for analysing diverse data sources. Francesco also emphasises the importance of understanding narratives and public perception to uncover deeper insights about audience beliefs and behaviours. About Pulsar Pulsar is the world’s leading audience intelligence platform, harnessing rich data sets, AI and human minds, so clients can access nuanced and actionable insights that get straight to what matters most to their customers, their businesses and to society. Time Stamps 00:00:18 - Guest Introduction: Francesco D’Orazio of Pulsar 00:00:42 – Francesco’s Career Journey 00:01:57 - The Rise and Fall of Virtual Worlds 00:05:40 – Overview of Pulsar 00:06:04 – Understanding Audience and Narrative Intelligence 00:10:11 - B2B vs.