The GEO Goldrush – How Generative AI Is Changing Brand Visibility – Leah Nurik – Brandi

Episode notes

As people move away from traditional search engines and turn to AI tools for answers, Leah Nurik , Co-Founder and CEO of Brandi.ai , joins host Mike Maynard to explore how this change is transforming the way brands build visibility. Leah shares how her background in tech and agency leadership led to the creation of Brandi, a platform that helps companies influence how AI engines like ChatGPT, Gemini, and Claude understand and present their brands. She explains why Generative Engine Optimization (GEO) is emerging as the new SEO, how brands can take control of their visibility in AI-driven search, and what it takes to stay relevant as the rules of digital discovery evolve. Leah also discusses the human side of marketing in the AI era, and why critical thinking, creativity, and authenticity still matter as much as data and algorithms. About Brandi Brandi is the first intelligence-driven platform built on Generative Engine Optimization for brand visibility. It helps improve brand presence in AI-generated answers from engines like ChatGPT, Claude, Gemini, and Perplexity.