Interview with Stefan Debois - Pointerpro

Episode notes

Stefan Debois is the CEO and Co-Founder of Pointerpro , an assessment software that allows users to produce surveys and highly personalised automated reports. Stefan joins the Marketing B2B Technology podcast for a discussion on how the software works and how it can be leveraged for marketing and lead generation. About Pointerpro Pointerpro is an all-in-one assessment software platform where users can create online questionnaires and surveys that auto-generate personalised advice and reports into PDF. About Stefan Stefan Debois has a background in engineering and has over 15 years’ experience in Enterprise Software. Stefan’s experiences are foundational to Pointerpro, which he co-founded in 2012. Time Stamps [00:50.2] – Stefan shares what led him to co-founding Pointerpro and what the software does. [08:41.2] – Stefan explains how Pointerpro can be used for lead generation. [11:42.5] – What is the future of Pointerpro? [17:43.4] – Stefan shares what marketing tactics are used to promote Pointerpro. [22:50.2] – What is the best piece of marketing advice you’ve been given? [24:45.3] – Where to go for more information and Stefan’s contact details.