Interview with Mark Donnigan – Virtual CMO

Episode notes

In this episode of Marketing B2B Technology, Mike chats with Mark Donnigan , a virtual CMO who works with tech companies. Mark shares insights into his career journey, discusses his approach to building long-term client relationships, and emphasises the importance of understanding the market and customers. Mark also shares his advice on marketing tactics, highlights the value of focusing on go-to-market strategy, and talks about the importance of getting into the field to understand customers. About Mark Donnigan Mark Donnigan designs and executes marketing programs and go-to-market strategies to establish and grow markets for disruptive startup companies. As a transformative B2B marketing and business leader, Mark understands what’s required to succeed in today’s winner-takes-all market. Well-versed in SaaS, software licensing, enterprise technology, and platform business models, Mark helps companies build efficient marketing teams that routinely outperform larger marketing departments. Time Stamps [00:44.0] - Mark shares his career journey and explains his role as Virtual CMO. [12:57.0] - The benefits of hiring a Virtual CMO versus full-time CMO.