Interview with Andrus Purde - Outfunnel

Episode notes

Andrus Purde , Co-Founder and CEO of Outfunnel , an integration platform, discusses the importance of sharing data between marketing and sales teams and the challenges businesses face when their tools don't communicate effectively. About Outfunnel Outfunnel is an integration platform that makes it easy to connect sales and marketing tools, keep customer data in sync across the MarTech stack, and record all marketing engagement in the CRM. About Andrus Purde Andrus Purde is Co-Founder, CEO and ‘recovering marketer’ at Outfunnel. Andrus founded the integration platform in 2017 following a career in marketing, including positions at Pipedrive and Skype. Time Stamps [00:01:0] - Andrus introduces himself and talks about his marketing career before starting Outfunnel. [00:03:2] - Andrus discusses Estonia as a great place for startups and the benefits of being based there. [00:06:0] - Importance of Two-Way Data Sync: Andrus explains the significance of syncing data both ways between CRM and marketing tools. [00:10:3] - Andrus talks about the popular integrations and connections made using Outfunnel. [00:14:0] - Andrus discusses the strategies used to promote Outfunnel.