Why Your Sales Rep Needs to Be an Architect, Not Just a Closer with Adam Carr

Episode notes

The sales playbook is being rewritten and product-led growth is at the center of it. In this episode, John sits down with Adam Carr, CRO at Apollo.io, to dig into how PLG has evolved, what AI is doing to the sales rep's role, and why the best sellers today need to think less like closers and more like go-to-market architects. From hiring smarter to building SDR programs that actually stick, this one's packed with real talk from two people who've lived it. If you're in sales leadership, trying to figure out how to build and develop a team in this new world, this episode will give you a framework to work with. Want to level up your team before the market moves on without you? Visit and learn how you can Make It Happen.