What AI Knows About Your Buyer with Scott Gillum

Episode notes

AI already knows your buyer better than most sales reps do. The question is — what are you going to do about it? In this episode, John is joined by Scott Gillum, author of The Hidden Buyer Journey , to unpack seven years of research on how buyers actually make decisions — and why our sales and marketing tools are barely scratching the surface of what's possible. From personality profiling and corporate culture mapping to the death of the sales stage, this conversation goes deep on what it really takes to sell in a world where the buyer is more informed, more protected, and more machine-assisted than ever before. If you're serious about staying relevant as a sales professional in an AI-first world, this one's a must-listen. Want to make sure you're equipped before the market moves on without you? Visit and learn how you can Make It Happen.