Lori Richardson: Betting on Yourself When It Matters Most

Episode notes

Lori Richardson is a powerhouse in the sales world—and one of John’s favorite humans, period.In this deeply personal and insightful episode, Lori opens up about her incredible journey: escaping an abusive relationship at 19, raising a child on her own, and diving headfirst into a 100% commission sales role with no safety net. Her story isn’t just inspiring—it’s a masterclass in resilience, grit, and self-belief .Today, Lori is the founder of Score More Sales , a sales strategy and training company that starts with data—not guesswork—to help companies build truly effective sales teams.