Are We Even Doing the Huddle? [13]
Leading PreSales | The Solution Engineering Leadership Show · 2026-05-15 · 6 min
Episode notes
Why doing the thing badly is better than not doing it at all ️ Live webinar May 21: Tim & Jan on building a PreSales team that drives revenue — not just demos. serockstars.com/webinar When Nate asked his SE Director about pre-demo huddle quality, the answer was simple: they are not happening yet. Ava tried building the perfect huddle template and nobody used it. Together they unpack why getting the behavior to exist matters more than getting it right from day one. What Nate and Ava discuss Why the perfect template kills adoption — and what happens when you strip it down to just talk to each other How the habit itself teaches people what good preparation looks like, without a formal agenda Nate's three-question minimum for scaling huddles across 200 SEs without creating bureaucracy The move If your team is not doing pre-demo huddles, do not build the perfect template. Make the conversation mandatory. Track that it is happening. After a few weeks, introduce the minimum questions that actually matter. Resources & Links: paths.to/presales Book a Discovery Call: calendly.com/serockstars-tim/discovery-call