S03E117 Protect What You Create with Trademark & IP Attorney Liscah Isaboke

Episode notes

Want your brand to be more than a great idea? We unpack how founders and creators can turn names, processes, and content into protected assets that boost credibility, prevent copycats, and raise valuation. Our guest, business and IP attorney Liscah Isaboke, walks us through the must-dos that too many entrepreneurs skip: choosing the right entity, separating finances, running real trademark searches, and using NDAs to secure trade secrets. We also get practical about contracts, from Force Majeure to the two modern clauses most people overlook, AI disclosures and chargeback terms that can save you when disputes hit. We dig into the timing and ROI of IP filings, why social media can accelerate trust without undermining professionalism, and how trademarks, copyrights, patents, and trade secrets play distinct roles in growth and eventual exit. Liscah shares how licensing creates new revenue, when to hold off on filings, and how to document unique processes so employees and partners respect confidentiality. For creators, we break down FTC disclosures, defamation risks, and the payment and usage terms to insist on before posting a single deliverable.