34 Why Most Goals Fail by February

Episode notes

Send us Fan Mail In this episode of Joyfully Unstoppable, Becky Hamm breaks down why goals fail for so many successful women, even when the goal matters and the intention runs deep. You’ll hear the brain-based mechanics behind January momentum, February drift, and the very specific way your brain starts tracking cost, effort, and follow-through. Becky walks through the three drivers that fuel early goal energy, then explains what happens when novelty fades, feedback slows, and your brain shifts into efficiency mode. You’ll leave with a clear map of the mechanisms underneath the pattern, plus a preview of next week’s companion episode on implementation.