← It's Not the End of the World: Everyday Use Cases for AI

AI Strategy, AI Visibility, and Financial Planning using Claude, with Andrew Bloom

It's Not the End of the World: Everyday Use Cases for AI · 2026-01-27 · 60 min

Episode notes

Is SEO dead? In this episode, Bobby sits down with tech veteran Andrew Bloom (Getty Images, SpotRunner, BrandLight) to discuss the massive shift from Search Engine Optimization (SEO) to AI Engine Optimization (AEO) . As consumers swap Google for ChatGPT and Claude, the "blue link" is disappearing - and with it, the traditional ways businesses track success. Andrew explains the concept of "AI Visibility," why the "death of the click" is terrifying advertisers, and what the inevitable future of ads inside your favorite chatbots will look like. Plus, we get practical: Andrew shares his personal "superpower" workflows, including using AI as a ruthless interview coach and how to use Claude Code to run personal financial audits on your bank statements. Topics Discussed: The Dot-Com Lessons: What the rise of digital stock photography at Getty Images teaches us about the current AI wave. The "Dirty Secret" of Early Tech: How early algorithmic advertising paved the way for today's generative tools. AEO vs. SEO: Why businesses need to optimize for "AI Visibility" and how to show up when there are no links to click.

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