EP58: Why marketing isn't your best growth lever

Episode notes

If you are past $1 million ARR and still treating marketing as your primary growth lever, you may be burning resources without realizing it. In this episode of In Demand, Asia and Kim break down why marketing is not always your best growth lever, especially for PLG SaaS companies that have already crossed the early survival stage. Asia introduces the shift from “boiler room founder” to “captain’s deck CEO,” explains the seven growth levers inside a SaaS business, and walks through why over-investing in marketing often leads to diminishing returns. If you have ever felt like pouring more money into marketing should be working, but isn’t moving the needle the way you expect, this episode will help you diagnose what to look at instead. Got a question you’d like Asia to unpack on the podcast? Record a voicemail here . Links: DemandMaven In Demand 36: Why is hiring for marketing so hard Dr. Sherry Walling