Rethinking Procurement's Impact on Agency Success with Michelle Cleary

Episode notes

What are the often-overlooked red flags and chemistry factors that can make or break your agency's success in the RFP process? I'm thrilled to welcome Michelle Cleary, a seasoned marketing procurement professional with Anywhere Real Estate, to unravel the myths and unlock the potential of procurement in agency collaborations. Michelle shares her unique insights into how early engagement with procurement can transform it from a perceived bureaucratic hurdle into a strategic partner that adds immense value. We discuss the art of procurement, exploring how it can foster strong, successful relationships and elevate agency performance. As we continue on, Michelle sheds light on the complexities of the agency selection process and the nuances of running a successful RFP. She emphasizes the importance of embracing niche expertise and recognizing the value of team chemistry in building successful partnerships. Michelle offers practical advice on how agencies can stand out, adapt to client needs, and build trust through transparency and personal interactions.