Charting a Purposeful Path in Business Development with Becky Hipkiss

Episode notes

Are you ready to discover how aligning purpose-driven initiatives with business goals can elevate your marketing campaigns? Becky Hipkiss, the New Business Director at We Are Futures, joins us today as she shares her journey from client services to becoming a standout figure in business development. She opens up about her unique experiences, including her side hustle as a micro-influencer, where she enjoys perks like gifted holidays without focusing on monetization. We dive into her knack for strategic deal-making and her award-winning achievements, like being named the BD100 Rising Star, which have sparked reflections on her career path. We hear about intriguing concepts like "pester power," exploring how the influence of young people can shape marketing strategies beyond just consumer products. Becky provides insightful commentary on the evolving landscape of business strategies, emphasizing the significance of corporate social responsibility and diversity and inclusion. As traditional procurement processes fade, she highlights the importance of co-creation and personalized outreach in forming strategic partnerships.