Y2K, Microsoft Culture, and B2B Marketing's Future — Chris Walker

Episode notes

Chris Walker survived Y2K, thrived inside Microsoft, and became a top voice in B2B marketing. He explains what most marketers get wrong. Chris Walker has been at the center of every major shift in technology and marketing for two decades. From surviving Y2K to navigating Microsoft's culture to becoming one of the most influential voices in B2B marketing, his perspective is unmatched. In this conversation with Jeff Cluff, Chris Walker shares what most marketers fundamentally get wrong, why curiosity is the only sustainable competitive advantage, and how the lessons from Y2K and Microsoft still apply to today's tech landscape.