← Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It
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Delve: "Sell to your Uncle", and other founder-led sales insights on the way to 500+ customers and millions in ARR with Karun Kaushik of Delve.
Founder-Led Sales Stories with Pete Kazanjy - Startup Sales Expertise From Founders Who've Done It · 2025-07-25 · 1h 4m
Episode notes
Join Pete in conversation with Karun Kaushik, Delve's Co-Founder and CEO. Pete and Karun talk about "Selling to your uncle", first-principles sales motion evolution, systematizing growth hacks and more. Delve's amazing growth from two MIT dropouts to hundreds of customers, millions in ARR, and a $32m Series A has lessons for everyone on their founder-led sales journey. More on Delve here: Sales motion det ails: Automated compliance software, Pre-Seed, Seed, Series A targets, founder buyer persona, $15k average selling price, 30 day sales cycle.