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Fintech One-On-One

Why Embedded Payments is a Retention Strategy for Vertical SaaS with Joshua Silver, CEO of Rainforest

Fintech One-On-One · 2026-05-28 · 30 min

Episode notes

Joshua Silver has spent two decades in embedded payments. Before co-founding Rainforest , he built Patient Co, a healthcare payments business scaled to billions in processing volume and tens of millions of patients, then spent several years consulting with software founders on building their payments programs. Rainforest is payments as a service, purpose-built for vertical SaaS - and in this conversation Joshua makes a compelling case that embedded payments is not just a revenue opportunity but a competitive moat.

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