Kevin Hart, Founder and CEO of Green Check Verified: $16 Million Raised to Power the Future of the Cannabis Business

Episode notes

Welcome to another episode of Category Visionaries - the show that explores GTM stories from the tech's most innovative B2B founders. In today's episode, we're speaking with Kevin Hart , CEO and Founder of Green Check Verified , a cannabis technology company that has raised $16 Million in funding. Here are the most interesting points from our conversation: Background and Expertise: Kevin brings a wealth of experience from the tech industry, having held C-level positions for four decades, taken companies public, and worked closely with VCs and private equity. This depth of experience fuels his current venture into solving financial and business service access issues in the cannabis industry. Founderitis and Portfolio Cramp: Kevin shares insights into "founderitis," a common affliction where founders can struggle with scaling and adapting their original ideas. He highlights the importance of having a strong team and clear operational goals to overcome these challenges. Transition to Cannabis Industry: Initially approached to build a point-of-sale system for the cannabis sector, Kevin's fascination grew with the financial service challenges within the industry.

• How Avantos positioned against CRM by calling itself an operating system for client management - and why buyers got it immediately | Bassam Chaptini 70 / 100
• How Nominal combined go-to-market engineering and CFO dinners to build a pipeline motion that converts | Guy Leibovitz68 / 100
• How Extend built a four-pillar marketing org mapped to four distinct B2B2B growth motions | Guillaume Bouvard 62 / 100
• How Safebooks AI positioned against the 80% accuracy standard that makes AI unacceptable in finance | Ahikam Kaufman
• What ToltIQ's co-founder - a former KKR CIO - says founders must never do when selling AI to financial services buyers | Ed Brandman