Jessica Zhang, CEO & Co-Founder of Pier: $2.5M Raised to Build the Future of Credit Infrastructure

Episode notes

Pier is revolutionizing credit infrastructure by enabling companies to launch compliant credit products through their API-first solution. Having raised $2.5M from notable investors including Y Combinator, Airbnb, OpenAI, Experian, and Morgan Stanley, Pier is transforming how businesses offer innovative credit solutions to their users. In this episode of Category Visionaries, Jessica Zhang shares her journey from identifying a critical market need at her previous company to launching Pier in 2023 and securing their first major customer within just four weeks. Topics Discussed: Building an API-first solution for compliant credit products The evolution from identifying market pain points to product development First principles approach to reimagining credit infrastructure Strategy for landing enterprise customers with 80k+ ARR deals The role of compliance in credit infrastructure Vision for democratizing access to credit through trusted brands GTM Lessons For B2B Founders: Leverage previous company experience: Zhang and her co-founder's insights from their time at Stilt gave them unique competitive advantages in understanding customer pain points.

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