How Monet used Facebook groups to sign up 7,500 content creators before building the product

Episode notes

Jacob Casson⁠ spent years trying to solve cash flow for the entertainment and media industry - influencer agencies, production houses, film and TV - while nearly running his own company into the ground twice. In this episode, he breaks down how ⁠Monet⁠ evolved from a creator banking product into a financial back office and lending platform, how he recapitalized under a hostile takeover attempt, and why the UK media industry is one of the most defensible fintech niches nobody is building for. Topics Discussed: Why traditional lenders systematically misprice influencer agency risk How Monet ended up inside Coldplay's global marketing payment flows The pivot from creator-facing banking to agency financial infrastructure Surviving a hostile takeover attempt and engineering a recapitalization The decision to stay UK-focused in 2025 and what it would actually take to enter the US Expanding into film and TV debt: tax credits, pre-sales, and broadcasting license fees Raising debt vs.

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