Technology Innovations in the Clothing Industry with Former H&M CTO Alan Boehme

Episode notes

On the 30th episode of Enterprise Software Innovators, hosts Evan Reiser ( Abnormal Security ) and Saam Motamedi ( Greylock Partners ) talk with Alan Boehme , Former CTO at H&M , Procter & Gamble , and former CIO at The Coca-Cola Company . For over 20 years, Alan has led technology teams at some of the world’s most recognizable brands. He has a wealth of insights into how next-generation technology can transform customer experiences and improve business processes. In this conversation, Alan shares how H&M uses technology for sustainability, his insights into the ways startups can best collaborate with enterprises, and details about how smart mirrors piloted at H&M are now in use at both H&M and COS to enhance the customer experience. Editor’s note: This episode was recorded in 2022 when Alan was still CTO of H&M Quick hits from Alan: On leveraging data locked in clothing tags to enhance customer experience: “There's a lot of RFID data locked in tags on garments. We decided to lift the data out of our core warehousing systems and we created a data layer in the store that now mimics what's in the warehouse.

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