How to Train Your Generative AI with Priceline CTO Marty Brodbeck

Episode notes

On the 34th episode of Enterprise Software Innovators, host Evan Reiser ( Abnormal Security ) talks with Marty Brodbeck , CTO of Priceline . Priceline is an online travel agency that enables users to book hotels, flights, and rental cars across 400 airlines and 300,000 hotels in over 200 countries worldwide. Marty shares thoughts on organizational frameworks to implement AI effectively, underestimated use cases for generative AI, and how Priceline’s new chatbot, Penny, uses the latest generative AI capabilities to transform the customer experience. Quick hits from Marty: On the future of AI in business: “I firmly believe that... a lot of the biggest innovations [in the enterprise] are going to be the application of machine learning and generative AI to scale out infrastructures.” On the iterative development of AI applications: “These large language models don't work right out of the box.

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