Exploring the differences of hardware & software startups w/ Jessie Frazelle @ Zoo

Episode notes

Today, we’re talking about the intersection between the software eng & hardware eng communities with Jessie Frazelle, Co-founder & CEO @ Zoo. She shares her founder story with us, along with what the early days of building a hardware and hardware-adjacent company looked like. Jessie dissects the differences between building in software & hard tech and what those differences mean when it comes to VC fundraising, identifying building models, and more. Additionally, we speculate on what the future of this world looks like, tips for selling a product in a sector you’re unfamiliar with, and how to identify / address unexpected areas of toil for your customers. ABOUT JESSIE FRAZELLE Jessie Frazelle ( @jessfraz ) is the Co-Founder and CEO at Zoo, the world's only company to develop advanced tools for hardware design Frazelle acts as lead engineer and architect for the Zoo ecosystem alongside other co-founders Jordan Noone and Jenna Bryant. With an impressive background including over ten years in the tech industry, Frazelle is also a software engineer and advisor to Embedded Ventures - a next-generation venture capital firm investing in early-stage deep tech startups.

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