#31 - Lean Marketing for More Customers at Lower Cost

Episode notes

Would you like to learn how to get more customers at a lower cost of customer acquisition than your current marketing is producing? In this episode Sarah Noel Block presents her approach to lean marketing that can be done in just 4 hours per week. More specifically, this episode includes: 01:48 What is “Lean Marketing” 02:19 Narrowing your focus to attract more, better-qualified leads 05:56 Clearly defining your Signature Offer 07:00 Selecting One Marketing Channel to be efficient 08:25 Utilizing a Gateway Offer to start new customer relationships 11:10 Core Content to nurture prospective customers 14:29 How Sarah uses AI to create all her content in 4 hours per week 23:59 Passive lead magnets and active lead generators 25:42 Sarah’s Tiny Marketing Club resources Reach Sarah Noel Block at Send us Fan Mail Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com