#27 - When Hiring a Fractional Chief Marketing Officer is the Right Move for Your Business

Episode notes

A challenge for many business owners is how to get the benefit of a good marketing function to fill their sales pipeline, and at a cost point they can afford. One option is to engage a fractional marketing leader. In this episode, Rebecca Schuette shares her insights into when hiring a fractional marketing leader could be the right move for your business and how to set up the engagement for success. More specifically, this episode includes: A DIY Approach Can Work Though is Usually Disjointed The Stage and Size When Companies Hire Outside Marketing Leadership Do You Have a Marketing Problem or a Sales Problem? The Importance of Metrics. Different Marketing Roles and Options Selecting the Right Fractional Marketing Leader Staffing Up a Marketing Department and Making Full-Time Hires Setting a Marketing Budget Reach Rebecca Schuette at or Send us Fan Mail Thanks for listening! Host Cal Wilder can be reached at: cal@empoweringhealthybusiness.com