The B2B Podcast Index
Crafter’s Online Business Playbook

5 | Clarify Your Business Idea - How to Find What You’re Really Meant to Offer the World

Crafter’s Online Business Playbook · 2025-08-25 · 19 min

Episode notes

How about an effective exercise to clarify which direction your business could go? In this episode, I share how to clarify your business idea using my MI-MAP (My Identity Map) exercise to connect your strengths, struggles, experiences, and wins to explore what your (possible) business can be built around. We’ll talk about how to avoid distractions that hinder you and keep you tempted to start something new before you even got going with the project you had already started, and why consistent daily steps matter more than quick wins. You’ll also learn how adding a proven income stream can create stability while you grow your bigger vision. Wrapping it up, I’ll guide you through a quick journaling exercise to turn your insights into a clear one-sentence business idea. Remember - you don’t have to have it all figured out, you just need to take the next step! _______________________ Links & Resources: Learn more about the passive income - online business I now run alongside my knitwear brand. Register for a short info session and reach out if you want to learn more: ️ ⬅️

More from Crafter’s Online Business Playbook

All episodes →
Explore the best B2B Leadership podcasts →
Listen to this episodeAll Crafter’s Online Business Playbook episodes →