Episode 131-Becoming Memorable with Merry Neitlich

Episode notes

We've talked a lot on this show about sales and marketing and how selling legal services is different than selling a product. That's good news for those of us in the legal industry because many of us don't like the thought of being a salesperson. Selling legal services is about relationships building. The challenge, however, is that clients generally don't need your services all the time. You don't know when a client, potential client, or referral source will have a need or hear of a need. That's why it is important to stay top of mind over a long period of time. But how do you do that? How can you make yourself memorable whether you are delivering a pitch, giving a presentation, or simply building relationships in the community. In this episode, Merry Neitlich talks about that. I've know about Merry for years, but we only met more recently through the ProVisors business network. Back in the early 1990s when legal marketing was starting to take off, Merry was one of the pioneers in the legal marketing community. Merry Neitlich has over 25 years of experience in law firm marketing, business development, and strategic planning.