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Colors of Web3 & Entrepreneurship

Inside the world of Pixels: building a social Web3 gaming empire

Colors of Web3 & Entrepreneurship · 2025-07-20 · 54 min

Episode notes

In the 74th episode of Colors of Web3 and Entrepreneurship, Heidi Christine, CMO and Head of Community at Pixels, joins us to talk about Pixels vibrant Web3 farming game with over 10 million users. Heidi takes us through her journey from studying electrical engineering to leading one of the most community-driven Web3 games in the space. We dive deep into what makes Pixels unique, how it has cultivated a loyal and engaged user base, and the powerful role community plays in its ongoing success. Heidi also shares her views on the evolution of Web3 gaming, why retention trumps growth, and how experiments and user sentiment drive strategy in an industry that never sleeps.

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