Inside Telegram’s Gaming Boom: Koko Amin on Growth, AI, and GOAT Gaming Playbook

Episode notes

What does it take to build hit mini-games inside a billion-user messenger and actually grow them sustainably? In this episode, Koko Amin, Head of Growth & Marketing at Mighty Bear Games (makers of Goat Gaming on Telegram), unpacks her journey from finance → FMCG → TV acting → Web3, and why Telegram mini-apps flipped the distribution game for studios. We dig into community-led growth (Neo Tokyo), “vibe coding” with AI agents, and how the team rapidly ships titles like Kitty Solitaire, Waifu Clash, and Goat Wars plus a peek at Grab Gifts, their instant-gratification prize experience on TON. This conversation draws directly from the episode transcript . Koko also gets tactical: Telegram UA, scrapers and automations for channel discovery, compliance-minded AI sub-agents, designing PVP for quick sessions, and the revenue mechanics behind crowns, leaderboards, and return-to-player models. We cover what worked, what didn’t (sunsetting Mighty Action Heroes), and why “distribution is destiny” for Web3 gaming in 2025.

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