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EtherFi Cash: The On-Chain Card Taking On Banks | feat. Slater Heil - Head of Marketing
Colors of Web3 & Entrepreneurship · 2025-10-11 · 48 min
Episode notes
From ICO lessons and a DeFi hack recovery to leading growth at EtherFi, Slater Heil shares how EtherFi’s on-chain cards aim to outcompete banks. We dig into borrow-as-you-swipe, instant cashback, Visa acceptance, Apple/Google wallet support, global availability, and the surprising travel perks crypto folks are raving about. We also cover the business side: interchange economics, staking performance fees, profitability, scaling pains (including a sudden 10× user surge), and why privacy + UX parity with TradFi are the next battlegrounds. If you’re building in Web3 or just want your money to be more useful this one’s packed with signal.
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