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Boagworld: UX, Design Leadership, Marketing & Conversion Optimization

Why Your UX Needs a Trust Audit

Boagworld: UX, Design Leadership, Marketing & Conversion Optimization · 2025-08-19 · 59 min

Episode notes

In this episode, we look at why trust is key to good UX, especially with scams, deepfakes, and AI blurring the line between helpful and deceptive. We also ask if emotion-reading apps are helpful or just unsettling, and explore the tricky process of turning services into products. Plus, we discuss a framework from Nielsen Norman Group, tackle a listener's question on productization, and end with Marcus's joke. App of the Week Check out Emotion Sense Pro —a Chrome extension that analyzes micro‑expressions and emotional tone in real time during Google Meet calls, while keeping all data safely on your device. It's privacy-first, insightful, and a bit unsettling . But if you're moderating user tests, hosting webinars, or running interviews, it gives a useful look into unseen emotional cues. Topic of the Week: Trust as Your UX Superpower This week's topic dives into why trust is absolutely essential in today's digital landscape. Here's a summary of what was discussed, but we encourage you to listen to the whole show for more detailed insights. We're convinced trust isn't optional, it's foundational.

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Why Your UX Needs a Trust Audit - Boagworld: UX, Design Leadership, Marketing & Conversion Optimization | The B2B Podcast Index