Why Enterprise Software Demos Are Failing the Buyer

Episode notes

Lucas and Luna dig into the broken enterprise software demo. A recent G2 survey found 63% of buyers say demos are too generic and don't address their specific use case. Lucas explains why most sales demos are product-led instead of buyer-led, and why companies like Salesforce and HubSpot are retraining their sales engineers to start with a diagnostic conversation, not a slide deck. They discuss the 'demo gap' - the disconnect between what vendors show and what buyers need - and why shortening the demo to 30 minutes with a tailored agenda can improve close rates by 20 percent. Luna presses on how procurement teams now expect to see the product work for their exact workflow, not a generic sandbox. The episode closes with practical tips for sales leaders to audit their demo process and build a buyer-first demo playbook. #EnterpriseSoftware #SalesDemos #B2BSaaS #BuyerExperience #SalesEnablement #Salesforce #HubSpot #G2Survey #SalesEngineering #ProofOfValue #DemoGap #SalesProcess #SaaS #BusinessPodcast #FexingoBusiness #BusinessAndTechnology #SalesTraining #Procurement Keep every episode free: buymeacoffee.com/fexingo

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