How Enterprise Software Vendors Are Using Value Engineering Teams

Episode notes

Episode 15 of B2B SaaS Talks takes you inside the rise of value engineering teams at enterprise software vendors like Salesforce and Workday. Lucas and Luna explore how these teams use ROI models, business case calculators, and executive-level workshops to help procurement justify seven-figure deals. You'll learn why a value engineer is different from a sales engineer, how they map vendor metrics to customer KPIs, and why deals with a value engineering engagement close at a 20% higher rate according to recent data. If you're in enterprise sales, procurement, or running a B2B SaaS company, this episode will change how you think about the sales cycle. #ValueEngineering #EnterpriseSales #B2BSaaS #Salesforce #Workday #SalesCycle #Procurement #ROI #BusinessCase #SalesEngineering #RevenueGrowth #CustomerSuccess #BusinessPodcast #FexingoBusiness #SaaS #TechSales #EnterpriseSoftware #SalesStrategy Keep every episode free: buymeacoffee.com/fexingo

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