Pull Up a Chair: A Conversation with Terry Seitz

Episode notes

Join Terry Seitz, a marketing veteran, as he reveals how AI is reshaping marketing and business valuation. Discover how modern attribution models measure true campaign impact beyond vanity metrics. Learn why strong brands thrive in crises and how AI-driven insights personalise experiences efficiently. Key Insights: - AI's Role: Not just automation, it's redefining strategy. - Measurement Evolution: From vanity metrics to real revenue impact. - Brand Resilience: Building long-term value in turbulent times. - Strategic Thinking: Small agencies leveraging AI for a competitive edge. Why Listen: Perfect for marketers and leaders eager to leverage AI strategically. Transform challenges into competitive advantages and redefine success in a post-AI era. You can

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