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Women in Sales Leadership

Why Women Undersell Themselves at Work and How to Stop Losing Money Because of It

Women in Sales Leadership · 2026-02-26 · 28 min

Episode notes

You performed just as well as your male counterparts. You might have even done better. And yet you rated yourself 33% lower. That's not a confidence problem. That's conditioning. And it is costing you real money and real promotions. In this episode of Women in Sales Leadership, I'm breaking down the research behind why high-performing women consistently undersell themselves at work, and more importantly, I'm giving you the exact framework to change it starting this week. This isn't about becoming someone you're not. It's about telling the truth, your truth, in a way that gets you seen, recognized, and paid what you're worth. WHAT YOU'LL LEARN IN THIS EPISODE: - The Harvard Business School and Wharton study that reveals the exact cost of not talking about your wins, including how it affects your salary and your hiring outcomes. - Why self-promotion feels like bragging to women and does not feel that way to men, and the mindset reframe that changes everything. - The simple three-part "What, Why, Who" framework you can use immediately in your next one-on-one with your boss, in team meetings, on LinkedIn, and in your performance review.

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Why Women Undersell Themselves at Work and How to Stop Losing Money Because of It - Women in Sales Leadership | The B2B Podcast Index