The B2B Podcast Index
What Works: The Future of Local News

Episode 106: Tracy Baim

What Works: The Future of Local News · 2025-09-30 · 29 min

Episode notes

Dan and Ellen talk with Tracy Baim , a Chicago-based journalist who directed the recently published LGBTQ+ Media Mapping Project , which tracks LGBTQ news outlets across the country. The LGBTQ+ Media Mapping Project was created in partnership with the MacArthur Foundation, the Local Media Foundation, News Is Out and the Craig Newmark Graduate School of Journalism at CUNY. The project surfaced 107 LGBTQ media outlets in total, 80 of which responded to the survey. According to the accompanying report: "While they may have few similarities, there are several common denominators: Most are in need of additional resources to better cover their communities, and most are facing strong headwinds as advertising and sponsors reverse course, pulling back from diverse marketing efforts." She's also the executive director of Press Forward Chicago , the local arm of a national philanthropic effort to address the community news crisis. Dan has a Quick Take about the state of Kansas, where authorities have banned print newspapers, a ban that affects some 9,000 inmates in 20 correctional facilities.

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