BTS: My Marketing Workflow as a Part-Time Service Business

Episode notes

What does a marketing workflow actually look like inside a part-time service business? Chelsea goes fully behind the scenes of how she creates content, batches efficiently, and builds systems to hand tasks off — all within limited hours. In this episode, we cover: How Chelsea defines her ideal marketing output (podcast, blog, newsletter, TikTok) and works backwards to build a realistic content workflow around part-time hours The exact process of documenting every step, color-coding what's "Chelsea only" versus what can be delegated, and preparing her OBM to own tasks within weeks Why running a part-time business makes marketing systems non-negotiable—and how the audit-then-build-backwards framework keeps everything moving. How are you managing marketing in your business right now — are you doing it all yourself? DM me on Instagram or TikTok @wellbuiltbusiness and tell me what you wish you could hand off first! Find the Full Show Notes Here Find Chelsea and the Well Built Business brand on: Instagram , Threads + LinkedIn Explore more about the podcast on our site!