The B2B Podcast Index
We Are For Good Podcast - The Podcast for Nonprofits

716. Stories to Fill the Hope Gap: How Story Becomes the Strategy to Shift Culture - Ai-jen Poo, Caring Across Generations

We Are For Good Podcast - The Podcast for Nonprofits · 2026-06-10 · 24 min

Episode notes

As Co-Founder of Caring Across Generations and President of the National Domestic Workers Alliance, Ai-jen Poo has spent decades working at the intersection of policy and culture — because she knows you can't change one without the other. A MacArthur Fellow, Time 100 honoree, and author of The Age of Dignity , she's now launching a million-care-conversations campaign and a new production label, Give Not Take Media, to get care stories into film and television at scale. In this episode, you'll hear: Why culture change has to come before policy change — and what that sequencing means for your organization's communications strategy How Caring Across Generations scaled their story strategy, and what it can teach any org about how media scales mission How to plug into the 1 Million Care Conversations campaign right now You'll walk away understanding why story isn't just a communications tool, it's the strategy that shifts culture, changes policy, and moves people to act.

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