708. Working Session: How to Build a Story Engine for Your Nonprofit - Amanda Green

Episode notes

Meet Amanda Green She is a journalist turned Communications Consultant with more than 20 years of newsroom and public relations experience, including 12 years in TV newsrooms. She is the founder of In Your Voice Media Works, where she helps cause-led organizations build their own internal newsrooms: the systems, the workflows, and the editorial instincts that turn scattered content into a sustained story engine. Her take? Content calendars and campaigns don't build momentum. If you want storytelling to drive real change, you need to think like a media organization. In this Working Session, you'll hear: Why nonprofits need to stop asking "what should we post this week?" and start asking "what is the story, and how do we work it?" Amanda's 5-step story framework: define your beat, work your story pipeline, report and produce, publish and distribute, and measure and adjust How to run a 10-minute editorial meeting that gets every department contributing stories, from your board to the person who sweeps the floors Welcome back to Working Sessions: hands-on, clarity-filled conversations designed to help you move real work forward inside your organization. Let's get to work.