705. Working Session: How to Keep More Monthly Donors + Increase Generosity - Dave Raley

Episode notes

Meet Dave Raley He is the founder and CEO of the Center for Sustainable Giving, author of The Rise of Sustainable Giving, and one of the most trusted voices in the recurring giving space. He has worked with thousands of nonprofit leaders to grow their monthly giving programs. In this Working Session, he is tackling two of the most overlooked opportunities in monthly giving: reducing churn and upgrading the donors you already have. In this Working Session, you'll hear: Why churn is a more powerful metric than retention, and why the reframe from "I retained 42% of my donors" to "I lost 58% of my donors" changes everything The two types of churn and how to fix them: involuntary (credit card failure) and voluntary (donor chooses to leave), plus the systems to address both How to keep monthly donors engaged using three words: affirm, engage, and appeal, and why your recurring donors are actually your best additional gift prospects How to upgrade your existing monthly donors with a timely, specific ask, and why most organizations are leaving this on the table entirely Episode Highlights: Meet Dave Raley (0:43) Churn vs.