693. Despair Is Paralyzing, Hope Is Galvanizing: Afdhel Aziz's Three-Step Playbook for Stories That Move People to Action

Episode notes

In today's episode, Jon and Becky sit down with Afdhel Aziz , founder of Good is the New Cool , to unpack why the way most nonprofits tell their story is quietly killing their impact, and what the new playbook looks like. Afdhel has spent 30+ years advising brands like Disney, Coca-Cola, Gap, and Adidas on purpose-driven storytelling. But his most urgent work right now is closing the hope gap - a measurable 27% chasm between hope and despair in society, tracked by Yale. He believes nonprofits sit at the center of the solution. And he's here to show you exactly how to get there.