692. Working Session: How to Grow Your Online Giving - Josh Burns

Episode notes

In this Working Session, Jon and Becky are joined by digital strategist Josh Burns to rethink how nonprofits approach online giving — moving beyond quick wins and into strategies that actually build momentum. Together, they explore why so many organizations feel stuck growing digital revenue and how a shift toward relationship-first thinking can unlock more sustainable, long-term results. From understanding the “digital donor gap” to building a simple growth framework rooted in human behavior, you’ll learn how to align your digital presence with real-world connection — and turn passive audiences into engaged, giving communities. Top 3 Takeaways: Online Giving Starts With Human Connection — Not Conversion: Digital channels may be the medium, but people are the mission. Learn how to ground your strategy in empathy, proximity, and real relationships so your messaging resonates beyond the screen and inspires meaningful action.