681. Shift 11 — Story as Infrastructure: How Narrative Shapes Culture + Drives Impact - Carolina García Jayaram

Episode notes

Today’s episode continues our 12-part series: 12 Shifts in 2026 for Social Impact. Over twelve episodes, we’re unpacking the mindset + strategy shifts shaping the future of fundraising, leadership, and doing good in 2026. Explore the series at weareforgood.com/12shifts Shift 11 / Story as Infrastructure In today’s episode, Jon and Becky welcome Carolina Garcia Jayaram, CEO of the Elevate Prize Foundation, for a reflective and forward-looking conversation on why story is no longer a communications tool — it’s essential infrastructure for mission and culture. As attention fragments, trust erodes, and technology reshapes how people connect, Carolina invites nonprofit leaders to rethink storytelling as a relational practice rooted in humanity, proximity, and long-term investment. Together, they explore how centering people over issues, building trust-based relationships, and intentionally distributing stories can expand influence without sacrificing integrity. Carolina shares insights from Elevate’s work at the intersection of philanthropy, media, and culture — from scaling visibility for proximate leaders to embracing AI in ways that deepen creativity rather than replace it.