667. Working Session: How to Tell Stories That Drive Action with Jon and Becky

Episode notes

In this rapid-fire Working Session, Jon and Becky break down storytelling as a core nonprofit skill — not a marketing tactic — and share simple, practical frameworks you can use immediately. From clarifying your values and audience to collecting and activating stories more intentionally, you’ll learn how to move supporters from empathy → connection → action and build a storytelling system that drives trust, belonging, and long-term engagement. Top 3 Takeaways: Story Drives Action — Not Tactics: People don’t act until they feel something, and they don’t stay until they feel like they belong. Learn how to anchor your storytelling in empathy, identity, and shared humanity so your calls to action actually land. Build a Simple Storytelling System: From collecting stories at the end of emails and donation forms to syndicating one story across multiple channels, you’ll learn how to turn storytelling into a repeatable workflow — not a one-off creative lift. Tell Stories With Dignity and Trust: Ethical storytelling isn’t about rules — it’s about relationships.